Retro Sportswear Brands Revivals: Will they survive for good this time?
Many sportswear brands from the 90s have recently been revived while no one expected them to return. Is it a sustainable come back or a last-ditch effort ?
How Adidas shifted from Performance to Fashion-forward
The german sportswear brand has achieved incredible financial results over the past years, a consequence of a radical change in its brand positioning strategy.
EVERY GREAT BRAND IS LIKE A GREAT STORY
BRAND POSITIONING STRATEGY IS KEY
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Antoine Cathelain
Counterfeit Clothing: a Real Threat for Brands?
Counterfeit clothing is a booming market, especially for streetwear and designer brands. Here are the stakes of this business and how brands can withstand the threat.
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